Seobin Hong

Design operates as both a way of perceiving the world and a means of intervening in it. My work begins by capturing the tensions and deficiencies found in contemporary society, approaching them through a balanced perspective between objectivity and subjectivity. I avoid formalized outcomes and construct unexpected yet essential forms through experimental visual strategies. My design is not for decoration but serves as a means to respond, question, and connect. Each project is a process of translating between inner impulses and shared meanings, where aesthetics functions not as mere visual expression but as a field for communication.