Sugandh Makwana

Sugandh Makwana, a London-based jewellery designer, is known for her evocative style that blends tradition with innovation, weaving cultural sensitivity and storytelling into each piece. Born in India, rich in diverse traditions, and shaped by her experiences at Central Saint Martins, Sugandh draws inspiration from her heritage and the cultural intersections she’s encountered. Her designs elevate the ordinary yet significant elements of culture into timeless statements.

Her jewellery journey began by exploring unconscious cultural biases, evolving into a signature narrative of inclusivity and transcendence. Growing up amidst vibrant Indian rituals, she developed a keen awareness of how culture subtly shapes identity. Moving to London for her master’s deepened her understanding of cultural exchange, now central to her bold, symbolic designs.

Sugandh’s jewellery is more than adornment; it bridges the modern and traditional, the personal and universal. Each piece serves as a medium for self-expression, encouraging wearers to embrace their roots while celebrating individuality. She challenges the idea that modernity demands abandoning heritage, believing instead that culture enhances uniqueness in an increasingly uniform world.

Through her collections, Sugandh invites wearers to connect with deeper stories, transforming jewellery into powerful symbols of identity, heritage, and self-expression.