Seobin Hong is a visual communicator based between Seoul and London, currently studying BA(Hons) Graphic Communication Design at UAL. His work explores the tension between structure and emotion, often navigating themes of vulnerability, identity, and cultural hybridity. Rooted in objective visual systems developed in Seoul and enriched by subjective, intuitive approaches in London, his practice bridges design and personal narrative. Seobin’s process values poetic clarity, experimental methods, and self-taught instincts that question conventional design boundaries.